WHAT IS THE SINGLE MOST IMPORTANT FACTOR IN THE WORLD TODAY…TRUST

This one thing affects us all in everything we do, no matter whether we run a business, have a sustaining relationship or are on the world political stage, we can’t survive without Trust. This is from ourselves to others or the opposite. The "Covey’s" have done it again with a monumental new book ("The Speed of Trust") on life’s most important building block…TRUST. But we have a crisis of Trust in every segment of life. We do not trust religious leaders, business leaders, marketing leaders, political leaders, it does not end. A recent survey conducted by the British showed that only 34% of Americans believe others can be trusted. The figures are even lower in South America, Africa and even in Britain. It is only in Scandinavia that these numbers are up.

Relationships of all kinds are built on and sustained by Trust. They can also be broken by lack of it. We know that one of the fastest ways to restore Trust is to make and keep commitments. Even the smallest commitment is important. We must also Trust ourselves. Neal Maxwell, famous educator said, “It is sometimes better to trust and sometimes be disappointed than be forever mistrusting and be right occasionally.”
Trust brings out the best in people and literally changes the dynamics of interaction. While it is true that a few abuse this Trust, the vast numbers of people do not abuse it. And when they do Trust themselves and others they will not need external supervision. They are inspired and run with the Trust. In fact they will pass on the Trust to others and also give back to you.

Do not miss this moving and spirited book this year. It will truly change all you attempt for the better. It will change your soul.  Trust me.